An Aspiring Storyteller
A Beauty Aficionado
A Food Explorer
An Inquiring Mind
DANICA
TALON
Hello!
My name is Danica Talon and I am a 2016 Fordham University graduate whose career focused on social media marketing and journalism. During my college career, I represented Fordham University Philippine-American Club as Miss Philippines 2015, became one of the first Chapter Leaders for REACT to FILM and worked my way up to becoming a beauty editor and head makeup artist for the school's first online magazine, FLASH. I​ had the privilege of working for multiple established companies like The Tonight Show Starring Jimmy Fallon, ELLE.com and Allure where I obtained insight into the digital world. Taking classes like Digital Design for New Media, Basic Feature Writing and On-line Journalism also helped enforce skills in social media, research and journalism. This background has taught me the importance of a company’s branding and connecting with the public. Understanding one’s audience may seem simple, but I have learned it is easier said than done.
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Media Experience
Paid Digital Manager (Consumer Marketing) at Conde Nast
February 2022 - Present
Paid Social Manager at MediaCom
January 2018 - February 2022
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Responsible in handling the direct bid strategy, campaign optimizations, and reporting
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Manage day-to-day contact with clients regarding social strategy, planning & buying
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Oversee budgets and flighting for platforms and assist in managing solutions per buy
Assistant Account Executive at Tractenberg & Co.
July 2017 - October 2017
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Track media coverage of client events and product circulation
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Organize and distribute products for potential media coverage and to strengthen relationships with companies
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Conduct research for future events to promote new products
Best of Beauty Assistant at Allure
March 2017 - June 2017
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Research and contact companies for beauty samples
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Organize beauty closet for magazine's Best of Beauty, an annual section on the top beauty products of the year
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Test, review, and contribute in assigning finalists for Best of Beauty
Digital Media Intern at ELLE.com
September 2016 - December 2016
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Formalize research on a variety of subjects for interviews and profiles
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Modify articles so to be easily integrated into social media accounts
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Produce and manage galleries and articles on current celebrity news using RAMS CM
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Transcribe interviews
Online Editorial Intern at Us Weekly
January 2016 - April 2016
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Assist with social media content by brainstorming engaging post ideas and scheduling posts on various social media outlets like Tumblr, Google + and StumbleUpon.
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Research competitive news outlets, breaking news and trends
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Write posts and research content regarding celebrities and trends
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Assist online team with award shows (i.e. Oscars) by transcribing, keeping them aware of show-related trends on social media and live updating the show’s list of winners post
Blog Intern at The Tonight Show Starring Jimmy Fallon
August 2015 - December 2015
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Assist Blog staff with creating content for Tonight Show social media: Twitter, Tumblr, Instagram, Snapchat
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Conduct research within the industry and keep tabs of fan growth throughout social media
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Compile guests’ social media content relating to show into galleries for the Tonight Show website
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Create Graphics Interchange Format - Picture Format (GIFs) of live show
Social Media Intern at Kenneth Cole Productions
January 2015 - May 2015
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Assist with social media content by brainstorming engaging post ideas
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Research competitive social channels for ideas as well as keep the team abreast of what’s going on in the field
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Pull analytics to measure which posts and which campaigns are performing best
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Aid Media team with positioning reports and reviews of competitive publications
YouTube Marketing Intern at Rightster (now Brave Bison)
August 2014 - December 2014
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Conduct research on consumer insights and competitive brands using Google Analytics
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Optimize YouTube video content for effective branding using SEO practices
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Promote YouTube channels on social media sites like Facebook, Twitter, etc.
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Collect pre-sales research and tracked down targets to reach out to.
Additional Experience
Co-Beauty Editor and Head Makeup Artist for Flash Magazine
September 2013 - May 2016
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Conduct research on current hair/makeup trends for student-lead magazine
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Choose appropriate models for certain looks based on facial features and outfits
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Review and edit articles for beauty section of magazine
Treasurer for REACT to FILM Fordham University Chapter
June 2013 - December 2015
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Address members through email about meetings and events that correlate to organization
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Promote documentaries that will be screened on campus
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Manage budgets and Facebook page
Member of Fordham University Philippine-American Club
September 2013 - May 2016
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Represented the club in Miss Philippines, a college based beauty pageant for Filipino college girls
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Assist in promoting and organizing club events
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Aquire knowledge of and enrich the community’s understanding of Filipino cultures
Tech Crew for Fordham Mornings
January 2015 - May 2015
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Oversee cameras, graphics, PSA, and sound during broadcast of Fordham’s own morning show
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Assist with the filming, producing, and editing of video packages for on air
Writing Samples
2016 / ELLE.com
2016 / Us Weekly
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Sophia Bush: People Said, 'You're Not Allowed to Be Political'!
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Six Song-Inspired Cocktails to Kick Your Grammys Party Up an Octave
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Top Chef's Gail Simmons Knows What Kids Like: Try Out This Recipe!
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Oscars 2016: Complete Full List of Winners!
2015 / The Tonight Show Starring Jimmy Fallon
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Announcement tweets from August 2015 through beginning of January 2016​
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Tumblr GIFs, announcements and GIFs of the Week posts
2013 - 2016 / FLASH magazine
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Issue No. 7 Spring/Summer 2016
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Beauty Article Edits​
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"Crossing The Line" (page 35)
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Beauty Article Edits
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Issue No. 5 Spring/Summer 2015
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"Take a Closer Look at Body Art"
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Beauty Article Edits
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"Old Hollywood Beauty"​
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Old Hollywood Editorial
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Beauty Article Edits
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Issue No. 3 Spring/Summer 2014
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Game of Thrones Hair​
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Beauty Article Edits
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Ombré Polka Dot Nail Design​
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