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An Aspiring Storyteller
 A Beauty Aficionado
A Food Explorer
An Inquiring Mind

DANICA

TALON

About Me

Hello!

My name is Danica Talon and I am a 2016 Fordham University graduate whose career focused on social media marketing and journalism. During my college career, I represented Fordham University Philippine-American Club as Miss Philippines 2015, became one of the first Chapter Leaders for REACT to FILM and worked my way up to becoming a beauty editor and head makeup artist for the school's first online magazine, FLASH. I​ had the privilege of working for multiple established companies like The Tonight Show Starring Jimmy Fallon, ELLE.com and Allure where I obtained insight into the digital world. Taking classes like Digital Design for New Media, Basic Feature Writing and On-line Journalism also helped enforce skills in social media, research and journalism. This background has taught me the importance of a company’s branding and connecting with the public. Understanding one’s audience may seem simple, but I have learned it is easier said than done.

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Media Experience

Media Experience

Paid Digital Manager (Consumer Marketing) at Conde Nast

February 2022 - Present

Paid Social Manager at MediaCom

January 2018 - February 2022

  • Responsible in handling the direct bid strategy, campaign optimizations, and reporting

  • Manage day-to-day contact with clients regarding social strategy, planning & buying

  • Oversee budgets and flighting for platforms and assist in managing solutions per buy

Assistant Account Executive at Tractenberg & Co.

July 2017 - October 2017

  • Track media coverage of client events and product circulation

  • Organize and distribute products for potential media coverage and to strengthen relationships with companies

  • Conduct research for future events to promote new products

Best of Beauty Assistant at Allure 

March 2017 - June 2017

  • Research and contact companies for beauty samples

  • Organize beauty closet for magazine's Best of Beauty, an annual section on the top beauty products of the year

  • Test, review, and contribute in assigning finalists for Best of Beauty

Digital Media Intern at ELLE.com

September 2016 - December 2016

  • Formalize research on a variety of subjects for interviews and profiles

  • Modify articles so to be easily integrated into social media accounts

  • Produce and manage galleries and articles on current celebrity news using RAMS CM

  • Transcribe interviews

Online Editorial Intern at Us Weekly

January 2016 - April 2016

  • Assist with social media content by brainstorming engaging post ideas and scheduling posts on various social media outlets like Tumblr, Google + and StumbleUpon.

  • Research competitive news outlets, breaking news and trends

  • Write posts and research content regarding celebrities and trends

  • Assist online team with award shows (i.e. Oscars) by transcribing, keeping them aware of show-related trends on social media and live updating the show’s list of winners post

Blog Intern at The Tonight Show Starring Jimmy Fallon

August 2015 - December 2015

  • Assist Blog staff with creating content for Tonight Show social media: Twitter, Tumblr, Instagram, Snapchat

  • Conduct research within the industry and keep tabs of fan growth throughout social media

  • Compile guests’ social media content relating to show into galleries for the Tonight Show website

  • Create Graphics Interchange Format - Picture Format (GIFs) of live show

Social Media Intern at Kenneth Cole Productions

January 2015 - May 2015

  • Assist with social media content by brainstorming engaging post ideas

  • Research competitive social channels for ideas as well as keep the team abreast of what’s going on in the field

  • Pull analytics to measure which posts and which campaigns are performing best

  • Aid Media team with positioning reports and reviews of competitive publications

YouTube Marketing Intern at Rightster (now Brave Bison)

August 2014 - December 2014

  • Conduct research on consumer insights and competitive brands using Google Analytics

  • Optimize YouTube video content for effective branding using SEO practices

  • Promote YouTube channels on social media sites like Facebook, Twitter, etc.

  • Collect pre-sales research and tracked down targets to reach out to.

Additional Experience

Additional Experience

Co-Beauty Editor and Head Makeup Artist for Flash Magazine

September 2013 - May 2016

  • Conduct research on current hair/makeup trends for student-lead magazine

  • Choose appropriate models for certain looks based on facial features and outfits

  • Review and edit articles for beauty section of magazine

Treasurer for REACT to FILM Fordham University Chapter

June 2013 - December 2015

  • Address members through email about meetings and events that correlate to organization

  • Promote documentaries that will be screened on campus

  • Manage budgets and Facebook page

Member of Fordham University Philippine-American Club

September 2013 - May 2016

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  • Represented the club in Miss Philippines, a college based beauty pageant for Filipino college girls

  • Assist in promoting and organizing club events

  • Aquire knowledge of and enrich the community’s understanding of Filipino cultures

Tech Crew for Fordham Mornings

January 2015 - May 2015

  • Oversee cameras, graphics, PSA, and sound during broadcast of Fordham’s own morning show

  • Assist with the filming, producing, and editing of video packages for on air

Writing Samples

Writing Samples

2016 / ELLE.com
2016 / Us Weekly

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  • Sophia Bush: People Said, 'You're Not Allowed to Be Political'!

  • Six Song-Inspired Cocktails to Kick Your Grammys Party Up an Octave

  • Top Chef's Gail Simmons Knows What Kids Like: Try Out This Recipe!

  • Oscars 2016: Complete Full List of Winners!

Full Contributor's List Here

2015 / The Tonight Show Starring Jimmy Fallon
2013 - 2016 / FLASH magazine
Spec Projects

Spec Projects

ELLE.com

​Hailee Steinfeld Interview

View My Full Resume
Resume
Contact Me

Contact Me

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